3min chapter

The Breakout Growth Podcast cover image

How Startups Should Think About SEO from Shopify's Former Director

The Breakout Growth Podcast

CHAPTER

Is There a Certain Type of Business That Shouldn't Have SEO?

The SEO world is really split into two companies. It's those companies where it's a significant channel and if that channel were to go away tomorrow, that business would die. And then there are other businesses where it's much more of an add-on or an extension or a nice to have. The mental model that I use for these types of companies is I divide them into aggregators and integrators.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode