Bundling

Bundling is the equivalent of adding a killer feature to an existing product. In migrosop's case, they bundle five products and give them away for free. Abasian rit has several different products that you can purchase together or buy separately. They've started building integrations together, but it's still very much a separate ecosystem. And so i guess one of the theces i have is, like, multi product, or the very least, like tighter integrated products are just going to be like the future here.