Every business has issues, but not every business has a culture of talking about them. To have effective processes in a business you have to do two things really well: document your process and communicate it clearly. Traction is defined by action. It's all about taking the components of the onpinerial operating system that we spoke about and making your vision a reality through action. The sixth and final part of e o s is what's referred to as traction - hence the name of the book. This is what brings everything together.