Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Mark Raffan: Negotiating Lessons from Procurement

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

How Much Time Does Time Play Into This?

If you really want the best deal in a car, you basically waste the sales raps time. Timing and time as two separate concepts are very important. There's an upper limit to that in negotiations so don't get too emotionally invested or your ability to make contacts will be dramatically reduced. And if a deal goes on too long, what is called deal fatigue.

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