Real World Behavioural Science cover image

25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen

Real World Behavioural Science

00:00

The Happiness Advantage Is a Different Kind of Psychology

There was a more popular science sort of version of that by a guy called Sean Aikor that really influenced me early on which was the happiness advantage. People who thought happiness was a destination but rarely got there because they were too focused on what they didn't have and deficit model. It's interesting enough the whole area of behavior change if you get talking to the advertising industry is they're never trying to stop you doing anything they're always trying to make you do so, he says.

Play episode from 01:12:45
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app