Fred Fowler - The importance of solving the right problems for digital success
Agile Digital Transformation
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Scrum - It's Always About the User Need, Not What You're Trying to Do
It's always about the user need, not what you're trying to do. If this initial experience is simplified, right, if they have a hard time just logging into the app, then they might just abandon it altogether. And by the way, the Scrum framework as a special event within it is designed to get direct customer feedback and have the developers and the customers talk about what's going on here.
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