Where AI Excels and Fails

The conversation around AI and writing is heating up. But too often, it's framed as a false choice: AI is either "bad" and deceptive, or it's the ultimate shortcut to productivity. In this solo episode, I challenge that binary thinking and unpack the real issues at stake for freelance writers. Sparked by a provocative LinkedIn post from Mariya Delano, CEO of Kalyna Marketing, this discussion dives into the myths and misconceptions that keep us stuck in unproductive debates. I lay out 10 false assumptions fueling the AI writing controversy. And I explain why the future belongs to freelancers who can master what I call "creative synthesis," which is the ability to skillfully combine human judgment, lived experience, taste, and AI capabilities into something far greater than either could achieve alone. If you've been wondering how to navigate the AI conversation with clients — or how to position yourself to thrive in an AI-enhanced world — this episode will give you the clarity and confidence you need. What You'll Learn Why binary debates about AI ("good" vs. "bad") miss the bigger picture The 10 false assumptions about AI that are holding writers back How to reframe AI as a tool for amplification (not deception!) The concept of Creative Synthesis and why it's the skill that will set you apart The four phases of Creative Synthesis mastery and how to progress through them Key Insights and Takeaways AI doesn't equal deception: Like Grammarly or Google, it's a tool. What matters is how you use it and whether you're transparent. Not all AI is the same: There's a vast spectrum of use cases, from research to brainstorming to drafting, and lumping them all together is misleading. Clients care about results, not process: What builds trust is consistent, high-value outcomes. It's not about whether AI played a role behind the scenes. Creative Synthesis is the future: The winning freelancers will be those who can blend AI capabilities with strategic insight, emotional intelligence, and client understanding. Action Steps You Can Take This Week Audit your AI beliefs: Which of the 10 assumptions have you unconsciously bought into? Experiment intentionally: Spend 30 minutes testing a new AI workflow for creativity and strategy, not just for efficiency. Develop your AI policy: Be ready to discuss openly with clients how (if at all) you use AI in your process. Shift your mindset: Stop asking "AI vs. no AI?" and start asking, "How can I combine AI with my skills to deliver extraordinary value?" Memorable Soundbites "The debate isn't AI good or AI bad. The real question is: how will you use it to create something that only you can?" "Using AI doesn't make you less original. What makes your work original is the judgment, taste, and perspective only you bring." "The freelancers who thrive won't be the ones avoiding AI or blindly copy-pasting it. To thrive in the years ahead you'll need to master Creative Synthesis." Listener Challenge This week, pick one client project (current or past) and ask yourself: Where could AI have enhanced my process—not replaced me, but amplified my creativity, speed, or strategic value? Then take one small step to test that approach in your next project. If this episode resonated, share it with a fellow freelancer navigating the AI conversation. And don't forget to subscribe so you never miss an episode packed with insights to help you earn more in less time... doing work you love, for better clients.