Information Aversion - The Key Driver

Many of us stick our heads in the sand when it comes to information. People want more information about happier future experiences than less happy future experiences. Josh wanted to see how much people prefer happy information to unpleasant information. He teamed up with a colleague at clemont mckenna college and asked participants to sit at a desk for 20 minutes while being told they could open an envelope filled with cash or not. Did you notice anything as they were, as they were dealing with this? Could you actually see the dilemma on their faces? If so, please share your story by commenting below.