The Rise of AI in Advertising
The Duct Tape Marketing Podcast
00:00
How to Tie Conversion Rate Optimization to Ad Spend
I find a lot of small businesses find it tricky to wrap their head around the term lifetime. I mean, any kind of performance marketing, you're going to hit diminishing returns after a point. There's very few out accounts that we see where you could feasibly expect to get a 30% improvement in performance. We do give a lot of advice strategy examples. Almost every small business is one person short in the marketing environment.
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