Episode 161: How to run a successful ABM program
Full-Funnel B2B Marketing Show
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Activating Account-Based Marketing Success
This chapter focuses on the critical process of account activation within an Account-Based Marketing (ABM) program, emphasizing tailored and engaging strategies that resonate with target buying committees. It discusses the importance of collaboration between sales and marketing teams, the crafting of personalized content, and highlights common pitfalls in ABM execution. The chapter concludes with insights on the necessity of a fully committed approach for long-term success in ABM initiatives.
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