Google's Nav Boost System and IS Score

Hey everybody, welcome back to the latest episode of the Niche Pursuits Podcast. 

Like they do every week, Spencer and Jared cover the latest happenings in the Google, SEO, and content creation space so you can feel informed and make the best decisions for your business.

The first news item they discuss is a tweet from Barry Schwartz noting that Danny Sullivan and John Mueller from Google had deleted some of their previous tweets about the Helpful Content Update.

What does this mean? 

The HCU is not being rolled back, but what would lead them to delete their previous tweets? Is there a glimmer of hope for the people affected by the update? Is the potential December update actually a “rollback?” Or are we all reading too much into this? Spencer and Jared have a few thoughts to share on the subject.

The next topic is Google’s new update, Gemini Pro, which is already rolled out into Google Bard. A ChatGPT competitor, this is an advanced multimodal AI model that will be part of the Google Search experience very soon. 

Jared and Spencer talk about how Gemini and SGE are actually in conflict with what Google wants and show a few examples. What happens when Spencer pokes around to test Gemini out? What are the implications and how will this look going forward? Listen to hear what they think!

The next news item is how there are continuous leaks of information and tidbits of Google’s strategy that have been coming out as the company faces its major anti-trust lawsuit. 

Most recently, an article was published that offers a ton of insight into how Google works behind the scenes. Spencer and Jared share a few of the highlights, like Google’s many ranking signals, the use of keywords, how websites are rated and tested, and the Navboost system. 

Listen to the tidbits that surprised them in the super-detailed article.

Moving on to the side hustles, Spencer gives an update on the Amazon Influencer Program. He has 967 videos live and he shares a screenshot for over $3k in earnings for the last 30 days.

He talks about the cost of outsourcing his videos, and he and Jared talk about whether they think earnings are up because of the holidays or if this upward trend will continue.

In the ongoing competition between the hosts, Jared talks about reaching the 1000-video mark and his most recent earnings from the program, $4600. This is a great performance for a side hustle he started just a few months ago.

He and Spencer talk about the enormous possibilities of this side hustle and share an inspiring story of a podcast listener who earned $11k in November from the program and started in July!

The big picture message is that there are lots of side hustles out there that anyone can start and potentially earn life-changing money if they’re willing to put in the work.

Spencer then goes on to share his weird night site, which may very well be someone’s side hustle: Flpbk.io. 

This cool, little website lets you submit a 1-minute video and they will turn it into a flipbook and send it to you. 

Although this website ranks for 0 keywords and only gets about 17k visitors per quarter, which is probably direct traffic and social. That being said, if the traffic is targeted, the website could be quite profitable.

Jared shares his weird niche site next: Celebrity Cutouts, where you can buy masks, large heads, and life-size cut-outs of your favorite celebrities.

This DR28 site is doing pretty well, ranking for 47k keywords and getting 17.5k a month in traffic. They discuss how it’s most likely a print-on-demand business and encourage listeners to take advantage of the holiday sales to buy loved ones cutouts of their favorite celebrities.

And that brings us to the end of another episode of the Niche Pursuits Podcast. Hopefully, this episode inspires you to start that side hustle and keeps you informed of the latest SEO news.

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