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Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont
Full-Funnel B2B Marketing Show
The Linear Journey of Marketing and Sales Execution
Marketing and sales executed a successful campaign that involved multiple teams. It's more linear than I explained last time, but what we noticed is that we found a certain need in a specific market. We created a prototype around the need that we saw,. create an account list we connected with the buying committee. So they first see this LinkedIn post to get a connection message. They get it then, and then you get like the opportunity to see the prototype in the back end. And then you get invited to within there and then you getting a proposal so pretty linear on the back end of the journey.
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