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From a 5 page business plan to $60B of AUM - Patience and Perseverance Pay Off - Len O'Donnell - Chairman and CEO of Affinius Capital

The Distribution by Juniper Square

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Rebranding and Strategic Growth

This chapter explores the significance of the name 'Affinius' and its reflection of the company's philosophy of alignment. It recounts the challenges and humorous moments associated with the name change, highlighting the need for effective communication with investors. Furthermore, it discusses the company's innovative strategies in adapting to market trends and the importance of building deep relationships with clients in the evolving real estate and technology sectors.

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