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13min chapter
LIFTS Episode 30 - The Future of Fitness: Technology and Trends with John Ford
Escape Your Limits
Adapting to Change in Budget Gyms
This chapter examines the evolving dynamics of budget gyms, particularly Planet Fitness, as they respond to inflation and rising operational costs. The discussion highlights the need for innovation, enhanced member experiences, and strategic differentiation in an increasingly competitive market. It also explores the balance between internal talent and external expertise in navigating modernization and overcoming the challenges of implementing change.
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