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#390 Josh Taylor: How to Create Engaging Videos For Social Media
LTB Podcast
How to Create a Successful Video Creation Strategy
I've been doing content creation for best part of a decade really. And when we look at what the usual point of call is to get clients and traction with content is to have a call to action, i.e. pick the link in my bio. I made a very apparent point to myself to say I don't want to do that because something I also learned from Hormosu was this idea of social currency. Every time you ask your audience for something, you're chipping away into that social currency. So it was a case of I'm going to try all this idea. I'm just going to give as much value consistently as possible in the way that I like to
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