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7min chapter
Deutsche-Bank-CEO Christian Sewing & Olympia-Sieger Oliver Zeidler (#740)
OMR Podcast
Strategie und Sponsoring im Sport
In diesem Kapitel wird die strategische Sportförderung der Deutschen Bank beleuchtet, mit einem besonderen Fokus auf die Unterstützung des Olympiasiegers Oliver Zeidler. Es werden die Herausforderungen und Chancen des Sponsorings im Profisport sowie die Bedeutung von individuellem und Team-Sport für die Unternehmensidentität erörtert.
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