The Importance of Education in Digital Experimentation

Hundreds of millions of experiments have been run on people via products. The bar is lower in the digital realm it's like you don't need any qualifications there's no ethics board or review board, he says. He also argues that testing features to see if they have a harmful impact on the company are more important than human decisions behind them. "I think education is so important because certainly the ux research field this is an integral part of the way that you learn to do research and do it ethically right"