Today, we dive deep into the world of gaming innovation with a guest who’s been at the forefront of some of the industry’s most exciting trends — from enabling user generated content to launching the first commercially successful game leveraging AI agents.

In this conversation, our host, David Taylor, sits down with Ran Mo, the Founder and CEO of Proxima, to unpack the lessons learned from Proxima’s success with the viral sensation Suck Up!, a game developed where players act as vampires that must convince AI citizens to let you in their home so you can suck their blood.

Ran is also the former Head of Central Product Management at Electronic Arts and oversaw the development of UGC systems for iconic franchises like The Sims and Skate. He also shares his thoughts on the future of gaming, from the role of AI and UGC to the innovations that could define the next generation of experiences.

We’d also like to thank TikTok for making this episode possible. In a dynamic gaming market where a majority of games fail within three years, TikTok has become a critical partner in helping games achieve long-term player retention and substantial revenue growth. Learn more: https://bit.ly/LiveOpsProgramNAVPodcast

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Sound design by Gavin Mc Cabe.