I just, the vitriol within the online nutrition space, i think, is sometimes a with you. I mean, you help so many people, and i'm sure that they help their tribe as well. The age of social media, with all that super negativity, gets you followers because they're like, o that's great. So then it encourages these people who just want to slag other people. Some people are helped by what they say. It's very unhelpfun.