Hilton vs Marriott | Wake-Up Call | 3
Business Wars
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The Battle for Loyalty: Hilton's Game-Changing Rewards Program
This chapter delves into the rivalry between Hilton and Marriott in the 1990s, emphasizing Hilton's strategic enhancement of its loyalty program, Hilton Honors. The focus is on the unique perks of the program that attracted guests, resulting in a notable increase in membership and showcasing Hilton's effective marketing strategy.
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