Is Reading Place a Good Thing?

Yheyr: A lot of the foundation of how people build web sites is on the back of s o. And so we just have it drilled into our minds that this is going to be a long, slow process. It's going to take a lot of time. Butthe uses once it starts to build, and once it start to hit, it really hits - you get those expedential growth curves. The traffic does tend to maybe stick longer over time. That's much more sustainable.