Was YouTube’s NFL deal a $2 billion mistake?
Channels with Peter Kafka
Direct TV and Sunday Ticket
The NFL and that deal with direct TV's rise. Fox did this even a decade earlier, really launched itself and spent a lot of money for the NFL. You can also point to ESPN back in the late 80s, right? For the same deal. And you take a look at Google and YouTube TV and they're trying to use the same sort of strategy too.
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