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SYSK Choice: The Science Behind Human Quirks & Why Counting is Complicated

Something You Should Know

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Are You Getting People to Think Differently?

If you're writing a book about how blacks are perceived in America and you hire a pollster to go find out? That seems like that would be a pretty good question because if you want to know how people are perceived, you kind of have to ask how people perceive. But isn't the purpose of a poll not to get people to think differently, but to find out how they think now?

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