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Finding Edge in Crypto 2023 - Hal Press, North Rock Digital, Ep. 225

The Blockcrunch Podcast

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ETH Merch - An Example of a Narrative

Amitai Etzioni: I had to view that the merge was going to be a very strong narrative at some point before it occurred. The idea of creating this like internet bond you can understand is very digestible by mainstream media, right? So we identified that quite early. And once you sort of see a narrative in the future, then you start spending a lot of time kind of preparing for it. It's not always just the obvious answer of ETH, right? Liquid-sticking-d for it and when the right moment is and how you want to sort of monetize that narrative isn't always easy.

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