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Linoleum

Patented: History of Inventions

CHAPTER

Lino Liam - Is There a Marketing Program?

Lily, let's talk about why Lino became so successful. To go back after he sets up that first factory in 1864 in Stains in Middlesex,. By 1865 they're producing 53,000 square yards per annum. And did they advertise? Like how did people know about Lino? Was there a marketing program or? The way Lino Liam is made has been made in the past sort of 160 years and also the way it's been marketed has really stayed quite similar to me or there seems to be some quite clear themes that continue to come out.

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