COVID - What's the Prime Program?

The prime program is really the extension of the work that Dana Don, the CEO has completed on getting on side late in Google and other performance marketing. So right now, 50 to 60% of the bookings are made via the app. That leaves 40 to 50% of the remaining bookings to be done on a desktop computer which may be done directly or may be done through performance marketing.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app