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The Power of Rituals & The Reason People Hate to Exercise

Something You Should Know

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Why Do People Engage in Painful Rituals?

People who engage in very painful rituals that gives a boost in their reputation. Rituals are successful social technologies because they're able to harness all kinds of different mechanisms, the psychological mechanisms. So it is not just pain and suffering that they can recruit in order to make an occasion seem more special. But I don't think that's the primary motivation. The primary motivation is just to fit in.

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