This episode originally aired on HBR ideacast in March 2015. Renee Moborn, professor at Intiad and co-author of the best-selling Blue Ocean Strategy, talks about what can go wrong when you try to implement blue ocean strategy. She explains why knowing who your non-customers are is as valuable as knowing your customers.
Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.