What Is Blue Ocean Strategy — and Where Does It Go Wrong?
HBR On Strategy
00:00
Introduction
This episode originally aired on HBR ideacast in March 2015. Renee Moborn, professor at Intiad and co-author of the best-selling Blue Ocean Strategy, talks about what can go wrong when you try to implement blue ocean strategy. She explains why knowing who your non-customers are is as valuable as knowing your customers.
Transcript
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