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The Cult of The Credo: How a Beloved Brand Betrayed Your Trust 7 | 36

Radical Candor: Communication at Work

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The Emotional Connection: Branding and Trust in Corporate Culture

This chapter explores the emotional ties consumers form with brands, using Johnson & Johnson's baby powder as a case study. It examines the contrast between consumer trust and corporate reality, highlighting the psychological impacts of branding and the challenges of confronting corporate misconduct.

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