Radical Candor: Communication at Work cover image

The Cult of The Credo: How a Beloved Brand Betrayed Your Trust 7 | 36

Radical Candor: Communication at Work

00:00

The Emotional Connection: Branding and Trust in Corporate Culture

This chapter explores the emotional ties consumers form with brands, using Johnson & Johnson's baby powder as a case study. It examines the contrast between consumer trust and corporate reality, highlighting the psychological impacts of branding and the challenges of confronting corporate misconduct.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app