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#10 Michael Mauboussin: Expectations Investing

Investing by the Books

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The Expectations Infrastructure

The expectations infrastructure is one of the most interesting tools in the book, which I think is still very underutilized. The reason that margins go up or down is almost always because sales go up and down; these are not independent things. So we need to refine them through what we call the value factors. And the value factors are six microeconomic shapers of these value triggers into the value drivers. Four of the six value factors are driven by sales.

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