Real trust needs friction, because i think we maybe assume that that kind of sense of instant trust is the end goal. And so often it's because we don't have the information we need to let you make a proper assessment. Some designers, soy, the designers at m b and b s, have a lovely phrase that they call a trust pause. Do they really deserve my trust? Are they trustworthy? Wait. That's an interesting way of looking at it.
We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up.
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