Encore: Diet Wars | Reaching for the Stars | 3
Business Wars
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Innovative Marketing in the Diet Industry
This chapter explores the unique marketing tactics of Jenny Craig and Nutrisystem, illustrating how bold advertising and celebrity endorsements can reshape consumer engagement and brand perception in the competitive weight loss market. It also shares personal insights from Valerie Bertinelli's journey with body image as she contemplates becoming a spokesperson for Jenny Craig, blending humor and candidness in the diet discourse.
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