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The 5 Phases of Content Marketing | Ep 429
The Game w/ Alex Hormozi
Is It Easier to Quantify Than Quantitative?
Most vendors are obsessed with virality. They get obsessed with clicks and views and impressions and subscribers. And that's good to a degree, but what happens is those try to start putting you in this box of like, this is the stuff that's working great. So I think it's OK to be satisfied with a smaller audience that's just the type of person that you're actually looking to attract.
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