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2min chapter
How to Write Investor Updates + Startup Metrics (CAC, LTV, Chrun)
Founder University
How to Calculate Your Customer Acquisition Costs
CAC is once you've built the product, it's the cost to get somebody to use that product. LTV is how much value you're able to derive from a customer using your product. What you want to do is drive down CAC while driving up lifetime value of customers.
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