2min chapter

Decoder with Nilay Patel cover image

Can Xerox reinvent itself for another 100 years?

Decoder with Nilay Patel

CHAPTER

Xerox Toner - Is That a Continuing Business?

This is a fairly unique printer company in that you sell toner and cartridges for other people's products as well. Most people think about printers as classic razors and blades, right? You sell the printer at cost, you make all the money on toner. Is that a continuing business for you or just I got to get in the door to sell you more services? No. So we're not taking third world products into these environments. We're taking it over. We're providing it as a service. And as the technology gets older, as the lease rolls off, we're replacing it with Xerox equipment.

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