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Starbucks’ On-Chain Loyalty Program is Kicking Butt… Why This Brand Strategy Works Ft: Adam Brotman

From The Blockchain

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Starbucks' On-Chain Loyalty Program

This chapter explores Starbucks' on-chain loyalty program, which integrates NFTs and offers virtual tours, augmented reality scavenger hunts, and personalized rewards. It showcases the community-oriented and storytelling aspects of the program, as well as the collectible nature of the stamps.

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