A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
Sweathead, A Strategy Podcast
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The Philosophies of the VML1R and BDO Agencies
VML1R is all about connected brands, and it's a really interesting proposition in terms of bringing in CX and BX together unified by commerce. So that makes sense. What about BDO? How do BDO talk about this philosophy right now? It's the combination with data, with creativity, with insights. And what I love about it is that it's what we do that shows the type of thinking that we bring to the table. The work is what we do every day and reinforces the idea of changing behavior.
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