3min chapter

Traction cover image

How Basecamp Bootstrapped to Tens of Millions in Profits with Jason Fried, 37signals

Traction

CHAPTER

How to Be a Successful Founder

As a founder, you get to reinvent your job in the job every time you want to by re-injecting new risk into the business. We commit to six weeks at a time and we don't change our priorities during that period of time. I think what you run into, there's some founders in some places where the founder or the chairman is just throwing the company around all the time. There's no whiplash here. But occasionally it feels like we're getting comfortable or we're not taking enough risk and that's when I'll inject risk.

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