2min chapter

The SaaSiest Podcast cover image

118. Rob van den Heuvel, CEO, Sendcloud - The path to profitability - the key is increasing efficiency!

The SaaSiest Podcast

CHAPTER

Increasing Efficiency in Customer Acquisition

Learn how they evaluated and optimized their marketing channels to reduce spending while maintaining lead inflow and conversion rates, including cutting out ineffective channels and trimming down marketing staff.

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