Social Shopping 101
The Drum Podcast
00:00
The North Star of Social Commerce in China
One of the things that we've both mentioned here, is the extent to which China is leading the way in this versus where say, companies' platforms outside of China are potentially regressing. So Debbie, I wondered what is it then about the Chinese audience and the Chinese platform that make it so attractive for live shopping. What is needed for other territories to replicate that?Debbie: I would put my money on that integration of the kind of social and commerce ecosystem,. That's really the North Star for social commerce. And every moment at which you're introducing an element of friction is a moment that you're turning consumers off from the entire experience.
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