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Book Review: Never Split the Difference | 075

The Barakah Effect

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The Importance of Negotiation

Michelle Obama: I always thought like negotiation is about manipulating people, asserting people, and like shameless. So this book shattered my expectations completely. Author highlights that all these things, deception, manipulation, forcing others, it's not effective negotiation at all. In fact, the core of negotiation is actually human intelligence, emotional intelligence.

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