2min chapter

How I Built This with Guy Raz cover image

Real Estate Mogul: Barbara Corcoran (2017)

How I Built This with Guy Raz

CHAPTER

What Is This Corcoran Group?

Corcoran: It was amazing to me that the newspaper printed my number. They liked your new page. As the average. But also there were no numbers. Remember, there was no public data of apartment prices. And in the vacuum of no numbers, I supplied a number and they wanted to do a story on the bad market. So we got instant credibility. We called for listings for sale by owner ads. Most of them had heard of us in one day. Probably because it was in the times. The front page. If you were looking to sell your home, you're reading the front pages in New York Times Real estate section without a doubt.

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