The future of substance abuse in youth
The Future of Everything
Industry Marketing Tactics Targeting Youth
Bonnie details flavors, imagery, product design, and game-like devices used by nicotine and cannabis industries to attract teens.
Developmental psychologist Bonnie Halpern-Felsher specializes in teenage health-related decision-making, especially in their use of tobacco, alcohol, cannabis, and other substances. Young people, she says, value immediate social benefits over long-term risks. In response, she supports bans on flavored nicotine products and has developed nationally and internationally used evidence-based substance use prevention and intervention programs, including some that are culturally targeted, such as her vaping prevention curriculum in Hawaii zeroing in on popular flavors like mango and poi. The reward, she says, is reduced substance use and better mental health. “Talk to your kids. Don’t lecture. Have a conversation,” Halpern-Felsher tells host Russ Altman of the best way to break through on this episode of Stanford Engineering’s The Future of Everything podcast.
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Episode Reference Links:
- Stanford Profile: Bonnie Halpern-Felsher
- Halpern-Felsher REACH Lab | Stanford Medicine
Connect With Us:
- Episode Transcripts >>> The Future of Everything Website
- Connect with Russ >>> Threads / Bluesky / Mastodon
- Connect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / Facebook
Chapters:
(00:00:00) Introduction
Russ Altman introduces guest Bonnie Halpern-Felsher, a developmental psychologist at Stanford University.
(00:03:52) Focus on Youth Substance Use
Bonnie explains her focus on studying substance behaviors in adolescents.
(00:05:32) Current Trends in Youth Health
The mixed indicators across behavior and mental health in youth.
(00:08:46) Effective Health Communication
Why long-horizon risk messaging often underperforms in adolescents.
(00:11:16) Policy Translation & Advocacy
How Bonnie translates research findings into policy advocacy.
(00:13:54) School-Based Prevention Programs
An overview of evidence-based curricula and target age groups.
(00:15:04) Measuring Program Impact
The evaluation approaches and challenges of the prevention programs.
(00:16:41) Youth Dependence & Cessation
Why addiction develops quickly and the limited treatment options.
(00:18:18) Program Adaptation Across Contexts
How curricula are localized without redesigning core methods.
(00:21:00) Youth-Oriented Product Marketing
The strategies used by substance industries to market to youth.
(00:23:38) Cannabis Potency & Health Risk
The link between higher THC concentrations and medical outcomes.
(00:26:48) Patterns of Cannabis Use
The common modes of cannabis use and related exposure risks.
(00:28:10) Early Exposure & Prevention Needs
The reports of substance exposure and use at increasingly early ages.
(00:29:10) Guidance for Caregivers
Practical guidance for caregivers concerned about substance use.
(00:31:23) Future In a Minute
Rapid-fire Q&A: asking for help, substance regulation, and alternate degree.
(00:33:37) Conclusion
Connect With Us:
Episode Transcripts >>> The Future of Everything Website
Connect with Russ >>> Threads / Bluesky / Mastodon
Connect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook
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