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Are You Data Informed or Data Driven?
A lot of organizations today claim that they want to become data driven, walk us through that distinction in more detail. Why you think data driven may not be the most useful term to describe what organizations should aspire to. I often use the analogy of a horse race. So it's taking those blinkers off. It's absolutely using the quantitative information that we've got. And we use that information to influence and inform our decision making. But at the same time into that decision making, we bring our context, our experience, our professional kind of understanding of what perhaps the market is doing,. What the strengths and dynamic of the team that we're working with.