The Future of Commerce Is Unconscious Buying

I'm obsessed with this book on flexibility by Meyer Fenglitz, but military strategy, specifically adaptation to technical and doctrinal change. So I'm really interested in that dynamic of how do you build these companies and what are these companies like? The more technology comes on, a lot of people when you say technology, their brain goes bubble. And so if you have a thousand smart people who can all talk to each other and talk up to management and elevate recommendations... they're going to kill them. That's the simple explanation for why Starbucks prides itself on not having nice coffee.