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How to Pivot and Succeed in Business | (on the Founder Podcast) Pt.1 - July ‘23 | Ep 604

The Game with Alex Hormozi

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Shifting Focus to Media

This chapter explores the decision to invest in media and shift the focus of their business beyond the fitness niche. They discuss the realization of being in a small pond and decide to target a larger market. They also talk about the compounding effect of media content and its potential for exponential growth.

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