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#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
How to Get Fired From My Ker in Five Minutes
The more effort you put into constructing a bookcase, the more valuable it is. The extra effort actually adds to the perceived values of an item. Low price, pick your own strawberries, doesn't mean the same thing as cheap strawberries. If i had really good strawberries, i'd be charging two pounds for this pannet going on here.
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