In today’s episode, I am joined by special guest Michael Shirley! We talk about how to use Facebook groups to create client retention and successfully to grow your veterinary practice. We go over how to use groups, blog content in groups, video content in groups, and how to get content to translate into getting clients through the door.

Michael Shirley had a dream as a young child of becoming a veterinarian He went to school where he met his wife who is a veterinarian and he became an animal scientist. After working at a veterinary office, as an animal control specialist, and a 4H agent he was called to be a teacher. He now works with his wife at their veterinary hospital they own as a practice manager.

Michael created a Facebook group exclusively for clients of their practice to join and get updated information on the veterinary practice. It's also a great way they've been able to create a community with the clients in their group allowing other clients to gain information for pet care from each other.

As a benefit to their clients in the group, they provide the members with exclusive content that is available to the first making their clients feel special and important.

Some good rules he recommends to have in your group are:

Being very clear that the group is not meant to replace vet visits. Asking for advice is always welcomed but if it's serious or needs to be addressed refer clients to make a call to the practice to schedule an appointment.

Encourage educational discussions with members.

Build a community page to reach and engage with new clients.

Build Relationships with your superfan clients.

Create content that you see are topics that are regularly discussed.

If you would like to get in touch with Michael Shirley's you can join the Pet Parents of Family Pet Health

The Veterinary Leadership Book Club

and contact him at Michael@familypethealth.com

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Building an AI Physicist: ChatGPT Co-Creator’s Next Venture

a16z Podcast

Who Should Join Periodic and Company Culture

The AI-powered Podcast Player