When natives tarted, toms of maine had the same ingredients that is in antifrieze in cars. So i'd always be like, stop using toms and try native. And then after we sold the business, once i tweeded, and i was like, a toms ofmaine has some of the same ingredients as anti frieze. Do you really want to put that on your body all dy, every day? That's also when natives tarted.
What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.
Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
- Intro: 0:00
- What Companies Get Wrong About Repeat Purchase Rates: 3:33
- Growth and Marketing Spend: 6:17
- Getting Your P&L House in Order: 14:41
- Hyper Tactical Retargeting: 24:45
- Crushing It With Culture: 31:03
- The Cease And Desist Story: 33:34
- To Discount or Not? 38:55
- What Coupon Code? 41:37
- The Shout Out: 48:37
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com