Is This Your Future?

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Ryan: My parents did not understand the internet. They would get strange phone calls like, h ryan, somebody is calling you from, youknowsony music. I got mymy set up my tape recorder, ok. But to her great credit, she paid that phone bill every month. And was, i didn't hear about it, how many years later. Ah, but you,. but you did see this thing that you were doing as as what, like, when you say you saw this as your future, what did you ase 19 97? You probably weren't one of the few people who did see it as your future? Yes, i think so.

While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents’ house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead’s “Kid A” got huge attention online, and soon Ryan’s site began to attract tens of thousands of users—building a reputation for pointed reviews that could make or break careers. In 2015, Pitchfork joined The New Yorker and Vogue when it was acquired by Condé Nast, one of the most prestigious magazine publishers in the world.

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